I have a few ideas...
-1- Advertise online more!
With quarantine going on, a lot of people are spending a lot more time than they normally are online, so one ad here or there could make a huge difference.
-2- Put ads in magazines!
Now, I know that having an ad in Clubhouse is the popular choice, but if you get it in other magazines too, say Clubhouse Jr. and Brio, you could bring in a lot more people into the game.
-3- Add an album to iTunes store!
This one is a bit of a strange one at first glance, but hear me out.
There is a lot of awesome music in The Aetherlight, and if you put the album on the iTunes store, at least a hundred people will see it and buy it, and at least couple dozen people will buy it and buy the game! Double sales!
-4- Roll the merchandise!
This idea is a bit of a wild card, and it could either do really well, or flop.
If you added some T-shirts, maybe a few hats, and a couple of key chains, there is no question that people would buy them.
Then when you are out in public or video chatting, people will notice your Aetherlight shirt/hat and wonder what that's about.
This one is a guaranteed awesome idea... Ready?
Aetherlight Trading Cards and Board Game.
I mean think about it, how many people love Trading Cards? I know I do!
If you added three different cards for each Aetherlight character, with each card having different weapons and attacks, and then maybe throw in a battle spinner and several Automaton cards, you could have an Aetherlight Board Game!
I could see it now...
Spin the spinner to choose your attack, and defeat Lucky's evil Automatons!
Collect Aether after each battle, and be the first to fill up The Great Engine!
I mean come on, who would not want to buy this?! You could also have different game boards, with different locations on them!
I can go fully into detail if you want, but I am going to leave this post as-is for now.